外資系 消費財業界




外資消費財企業:Senior Brand Manager



The Senior Brand Manager will lead a category/segments/or brand stream and will be empowered to drive the brand purpose, equity, innovation/activation as relevant to ultimately deliver the impact to consumers and grow share and revenue for the business. As part of the role, SBM will be responsible for identifying market trends and growth opportunities, exploring and distilling consumer insights translating to actions driving consumer response e.g. communication (TVCM/media), innovation,
activation (ATL or BTL), predicting likely competitive dynamics, and analyzing the economics of the business so that the ** Japan can make effective choices to maximize competitive advantage. For the purpose, the position drives and implements these marketing activities by executing high cross functional interaction with our internal/external stakeholders. Having strong project management skills, capability for mass communication (+360) development, strategic thinking, logical thinking, wellbalanced business mind-set, and passion for brand marketing are essential

■Main Tasks
1)Strategy Development and growth opportunities for the brand based on a thorough analysis and mapping of market, current and future consumer needs, the benefits the category can deliver, and translating these factors into commercial plans
2)Execution Delivery
- Ensure day-to-day marketing strategy activities are carried out in line with strategy developed
- Creating NPDs/propositions rooted in consumer insight and foresight, and translating them into solid business plans that drive growth. Work closely with cross functional team and other internal/external partner to identify and develop NPD opportunities in Japan. Alternately, identify opportunities from global NPD pipeline and tailor it to Japan and deliver a successful launch.
4)Brand Activation
- Develop and executing powerful activations that bring to life category and brand strategies across the consumer purchase journey, and build equity. Includes - creative and engaging communication, media planning and activation, brand promotions working closely with our partner agencies
5)Trend Mapping and Frameworks (Outside in)
- Exploring Market, Consumer, Customer & Shopper Foresight. Identifying new and emerging threats and opportunities based on deep consumer understanding and trends in the marketplace. Consumer and Shoppers Insight/Needs Unlocking Market, Consumer, Customer & Shopper insight.
6)Equity & Brand Purpose Developing Winning Purposeful Brands
- Developing clear and consistent brand strategies with a distinctive purpose and visual brand language that can be translated into financial plans, toolkits and guidelines
7)Commercial Acumen
-Applying Commercial Rigour - Managing the brand in a profitable way, identifying areas of improvement and delivering sustainable growth.
Leverage Data Analytics - Using the latest analytical tools to extract the relevant
8)Effectively communicate with our global/regional counterparts. Built up a solid communication channel/relationship with our brand agencies and suppliers (ATL/BTL)
9)May be required to perform other duties as assigned
10)Collaborate across all Divisions/Region/Group including CHQ to identify and leverage


・Bachelors or equivalent

・Related work experience in a marketing function with a consumer goods company(6-8 years)
・A solid experience in the cosmetics/skin care category is preferable
・Innovation experience, not only with product & brand marketing
・Brand Activation experience, Deeper understanding of commercial (P&Ls), Channel and trade environment
・Experience in diagnosing business problems and building and executing multi-faceted, long-term, strategic

Knowledge /Competences:
・English proficiency (business English is ’must')
・Deeply understand '4P & 5C' and can apply those concepts into a game plan
・Proven ability to operate in a matrix environment and work effectively with sales management, customers and across geographic and organizational boundaries
・Analytical skills (including understanding of business economics and financial measures)
・Proven ability to set tactical and operational direction for the product line
・Proven ability to determine product positioning and key promotional elements for product line
・Strong interpersonal, communication and presentation skills (both oral and written in English/Japanese)
・Ability to plan and manage projects within budget and on schedule (Sales/A&P/P&L)
・Outstanding interpersonal skills including developing relationships with internal and external customers and directly influencing business objectives
・Thorough understanding of overall market analysis, planning, development and management
・Strong technical, as well as conceptual aptitude
・Proficient with Microsoft Office (Word, Excel, PowerPoint)
・Technically sensitive and receptive
・Ability to successfully prioritize and manage multiple tasks while adhering to specified deadlines
・High degree of initiative with proactive attitude and self motivation with a strong sense of accountability
・Ability to work effectively in a team environment and build strong working relationships
・Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
・Having a mind-set 'love to challenge a new thing and never give up'