コスメ企業：プロダクトマーケティング

職務内容

■Key Job Accountabilities
To define the local brand strategy in the local market in line with the international brand positioning;
contribute to growth by driving new product launches and pillar products

Implement new product launches and to maintain growth of pillar products
deliver clear, strong communication angle to best support the launch, and drive other function for successful
Manage product portfolio to contribute to the brand business and development
Contribute to local adaptation of advertisement and analyze media recommendation
Implement promotions and ensure the execution of trade marketing plan and digital marketing plan
Develop in-depth understanding of consumer insights
Monitor local trends and feedback findings to regional or and global teams
Manage the budget and the financial implications of forecasts
Interact effectively with other departments and teams to support marketing strategies and objectives

応募条件

■Must Have Aspects
Marketing experience at least more than 3 years
If not, then someone who has a very strong sense or interest of product marketing
logical and strategic thinking and strong communication skill
Product knowledge and brand business know-how
Knowledge of local retail dynamics and environment
Research and market data analysis
English

■Preferred Qualification
FMCG or cosmetic industry background
Financial knowledge (P&L, expansion analysis, sales forecasts)
Advertising and media planning knowledge