JOB INFORMATION
求人情報

外資系 消費財業界

会社名非公開

82866-074

勤務地
東京都
年収
~1000万円
英語力
上級

ラグジュアリー企業:マーケティングコミュニケーション

マーケティング

職務内容

■MISSION
Reporting to the Brand Manager, the Marketing and Communication Manager is accountable for the definition and implementation of the marketing and communication strategy of the Maison in Japan. Elevating the Brand awareness in the market, driving traffic to stores, being “sales generating” oriented, partnering well with local media & PR network, and strongly collaborating with Marketing HQ teams are the key drivers of success for this position.

■KEY RESPONSIBILITIES
・Define and implement the local marketing strategic plan of the Maison in line with HQ orientations and market business specificities
・Develop & roll out an impactful local media & Public Relations strategy: digital, magazines & newspaper, social media, influencers & KOL, press releases distribution
・Establish and maintain strong connection with key editors, press, opinion leaders as well as media agency
・Brand event management: yearly schedule and monitor all events related activities, from global and local partnerships, trade partners’ events, PR agencies’ activation, local HNWI connections to corporate events
・Plan, manage and execute Brand’s Visual Merchandising for all channels, consistent with global Brand image standards, ensuring high qualitative visibility of the Brand
・In collaboration with the Retail team, develop clienteling programs (CRM) and incredible client experiences for greater consumer retention and acquisition
・Knowledgeable on market trends within the luxury industry, as well as consumers changing habits (coordinate market re search with agencies)
・Accountable for Marketing budget: manage budget allocation (conduct regular assessment on expenditure with ROI calculation)

応募条件

・A proven track record of a similar position within the luxury industry (min 10 years)
・Good communication and interpersonal skills, ability to share knowledge
・Willingness to develop the Brand and make some noise
・Action and results driven
・Positive mindset, thinking out of the box, curious and team player
・Fluent in Japanese and English

SNS

企業インタビューやセミナー
業界転職情報をお届け!

Arrow