・Develop strategic marketing direction both in commercial plan and communication plan to sustain long term growth of each respective brand.
・Develop and maximize brand BTL strategy and activate to achieve the business volume goals in alignment with the growth plans.
・Develop and maximize brand ATL strategy managing media / PR/ events / influencers and press networking in alignment with brands ambitions and brand key messages.
・Create strong synergy between ATL and BTL to maximize the impact.
・Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office. Manage brand teams and coordination between department/functions to promote better ways of working and bring value to ＊＊＊’s business, portfolio and people.
・Drive the team members and the brands to achieve the “next level” by proactively leading the way, demonstrating the core values of ＊＊＊.