- 〜 1200万円
- Digital Strategist (UX focused) is responsible for developing and implementing the assigned therapeutic area focused digital marketing strategy to support the brand(s) commercial success. The digital strategy includes best resource allocation between F2F and digital, multichannel-customer experience design, and driving tactics to enable the strategy. Lead the UX strategy to (1) optimize customer acquisition and conversion, (2) propose the UI/site functionality based on customer insights, (3) develop multi-channel customer experience management model that leverages marketing buying cycle. This role requires a strong strategic/ logical thinking to shape various digital idea into plan by understanding the assigned pharmaceutical brand’s customer buying cycle, CX/patient journey, brand strategic imperatives and digital analytics. This role also needs a strong project management skillset to continually align with cross functional team members to execute various new digital initiatives to enhance organizational capability to better serve customer experience. This person should be a progressive thinker who can connect digital to all other aspects of a business needs and drive the impact to the assigned BU/business unit (Neuro Science, Immunology, or Oncology).
・Act as single contact for assigned Business Unit to provide brand specific digital strategic planning services and facilitate seamless project execution to achieve set of digital KPIs such as digital contact (DC), or face-time equivalent detailing.
・Partner with Brand, Medical Affairs, Digital Customer Engagement and Vendor teams to develop a new customer experience framework by identifying user needs, mapping journeys and developing a vision for the ideal experience by researching, prototyping and user-testing experiences for digital engagemnt and solutions.
・Partner with Business Intelligence team to design market research studies to understand the most up-to-date digital landscape, customer insights and guide all necessary digital/ROI analytic services to facilitate BU digital transformation and resource allocation.
・Support on providing and aliging on overall integrated digital strategy plan to shape digital excellence within the organization to enable faster tranfsformation of overall organizations.
・Manage budget for your own projects
- Min 4 years of full-time experience in strategy work including digital or digital marketing
Must be strategic and innovative with a passion for design, technology, and healthcare branding.
FLuent in the language an function of digial marketing disciplines, including SEO, SEM, programmatic media, analytics, CRM, CLM and so on.
Management consulting experience welcomed
Pharma/Medical marketing or healthcare ad agency experience is preferred
Superior communication skills, both internal and Client / BU-facing with a solid PowerPoint skills, particularly pithcing new ideas or channel recommendation and results reporting.
Strong relationship management, organizational and project management sKills
Ability to work effectively with a variety of internal teams and business groups, including Business, Medical, Creative, Media and Technical Delivery Specialists
English fluency is a plus