JOB INFORMATION
求人情報

求人番号 80721-069

製造業界

外資系 機械・自動車

Staff, Social Tools

  • 年収
    〜 600万円
  • 勤務地
    神奈川県
  • 英語力
    上級

自動車メーカーでのデジタルマーケティング(ソーシャル活用中心)のポジションです。スタッフレベルでの採用です。英文レジュメの提出が必須となりますのでご注意ください。

職務内容
1. Social listening
・Use Sprinklr and/or other social listening tools to deliver social listening reports and insight to Global and Region teams to inform future marketing initiatives and identify trends / topics for reaction
2. Content distribution
・Deploy the Sprinklr platform to distribute social content and campaign materials between Global and Region teams for efficient content sharing, utilisation and performance tracking
・Deliver campaign toolkits to communicate key social marketing initiatives to Regions
・Provide training on the Sprinklr platform to internal and Region stakeholders and optimise the platform’s utilisation and effectiveness
3. Measurement
・Implement KPIs, analytics and measurement to track performance of social marketing initiatives (Global and Region) in order to optimise future activity
・Measure campaign adoption, attention rate and reach and calculate campaign ROI; share results and learnings across internal and Region teams
4. Best practices and knowledge-sharing
・Act as a centre of excellence for social marketing and promote best practice sharing
・Manage the knowledge-sharing process for social marketing
・Develop the Socolab community of social marketing experts across internal teams, Regions and agencies
・Identify trends, new technologies, new techniques and potential partners to enhance content quality and innovation
・Implement internal training including working with media partners (Facebook, Google…) to deliver this
・Work closely with Brand, Marketing (Region Coordination, Content, Experiential…), PR, Motorsport, HR teams - as well as Region contacts - to optimise social marketing initiatives
応募条件
<Skills and Experience Required (MUST)>
・1-2 years of relevant experience in:
 ‐Digital or Social or Content Marketing
・Collaborative spirit and track record in cross-functional working and working with agency partners
・Strong communication skills
・English language fluency
Experience of the car industry : preferred
TOEIC : 730
<Skills and Experience Requested (WANT)>
・Experience working in region or market structure within large global organization
・Experience working in automotive marketing
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