JOB INFORMATION
求人情報

求人番号 80720-069

製造業界

外資系 機械・自動車

Staff, Brand Content

  • 年収
    〜 800万円
  • 勤務地
    神奈川県
  • 英語力
    上級

自動車メーカーでのブランディング広報のポジションです。スタッフレベルでの採用です。英文レジュメの提出が必須となりますのでご注意ください。

職務内容
<Main Tasks>
1. Content development
・Lead agile and cost-effective content creation to support brand messages (brand videos), product reveals (eg press conference reveal films, concept car content), mid-funnel needs (eg brochures, web content, YouTube ‘how to’ videos…) and general iconography (video and photography) requirements
・Ensure product accuracy and region relevance of all content produced, working with product marketing teams
・Deliver toolkits for distribution of content assets to customers (internal and Regions)
・Manage database of content assets and ensure assets produced are readily accessible
・Manage rights relating to content assets (music, actors, trademarks, etc), working with legal team as required
・Identify trends, new technologies, new techniques and potential partners to enhance content quality and innovation
2. Marketing platform
・Manage and update the Marketing Platform, as a guide to ensure consistency in tone and style, message and point of view across all communications and content production
・Ensure deployment and effective usage of the Marketing Platform by internal departments, agencies and Regions
3. Creative briefs
・Develop creative briefs for marketing communication content production projects
・Support other Marketing Communication teams to manage the marketing briefing process with effective and inspiring briefs, compliant with the Marketing Platform
4. Region and agency coordination
・Work closely with Brand, Marketing (Region Coordination, Social, Experiential…) and PR teams ? as well as Region contacts ? to optimise use of content assets
・Manage agency partners (eg creative, social and product content agencies, photographers, etc) for effective briefing, production and delivery of content
5. Measurement
・Measure and track performance of content delivered and apply learnings to optimise future productions
応募条件
<Skills and Experience Required (MUST)>
・3-5 years of relevant experience in:
 Content Delivery (demonstrate success in delivering brand and product content and iconography)
 Automotive Marketing
・Collaborative spirit and track record in cross-functional working and working with agency partners
・Strong communication skills
・English language fluency
Experience of the car industry : Required
TOEIC : 730
<Skills and Experience Requested (WANT)>
・Experience working in region or market structure within large global organisation
TOEIC : 850
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