JOB INFORMATION
求人情報

求人番号 73451-074

消費財・高級財業界

外資系 高級消費財

PRプランナー

  • 年収
    非公開
  • 勤務地
    東京都
  • 英語力
    上級

ラグジュアリーブランドでのご経験、5年以上のPRまたはプレスのご経験をお持ちの方のご応募をお待ちしております。

職務内容
1: Assist Manager for implementations & executions PR Strategy
-Plan and operate the strategy for ON/OFF media & SNS to acquire qualitative earned exposure/post for Product/Event/Celebrity and Others.
-Work with PR manager to help determine measurable campaign objectives and KPI
-Assist social media, demographic and industry research and analysis to assist manager
2: Development PR contents for ON/OFF Media & SNS exposure with PR Manager
-Plan and develop contents efficiently to reach the target audience
-Exploring new approaches and tools to create unique content to inspire digital users
-Read proofs of articles and check published articles.
-Provide efficient idea to create innovative content/scheme for Paid exposure with Assistant PR Manager
3: Exposure Analysis
-PR Action Report
-brand image studies, number of exposures, social listening by using DMR, Augure and other tools
4: Assist PR Manager for Influencer Project
-Build and strengthen media relationship and external networks . publishers, writers, celebrities, digital influencers, art and culture appropriate to the Maison
-Capability to cast appropriate guests by leading PR and/or Casting agency.
5: Team Work
-Co-work with other PR team members to maximize effective PR exposure of the Maison
-Liaise with Media Planner (Paid/Owned) to maximize sufficient digital exposure
-Work closely with Marketing team Other task associated with PR task
-Consign out product to publishers/Celebrities and arrange security guards (co-work with a person in charge)
-Prepare sufficient press kits & other PR materials (Press Release, Invitation, Photo…)
応募条件
-5+ year experience in PR and/or press industry
-Experience in luxury brand business
-Digital Savvy . Curious about digital evolutions
-Professional . Ability to negotiate skillfully in tough situations and win concessions without damaging relationships
-Good communicator . articulates thoughts clearly
-Strategic . understand business direction of the Maison
-Native fluency in Japanese and business fluency in English
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