- 〜 1500万円
外資系大手保険会社におけるSenior Manager, Marketing and Products, External Communicationsのポジションです。10年以上のコミュニケーションまたはPRのご経験が必須となります。
- This is a revised role following the new organizational structure for the Japan Communications function, which now reflects a different, business partner-specific remit with expanded scope and responsibilities required of the role-holder. The Senior Manager will report to the AVP, Head of External Communications, Japan.
Key responsibilities of this role include:
・identifying and building influential relationships with key editors and journalists of the key print, trade, online, and broadcast media relevant to our Products and Global Brand and Marketing efforts
・developing and delivering a coordinated and cohesive communications strategy for media access, coverage, and management, including showcasing expertise and opinion leadership, in the areas of brand, marketing, and product and capabilities
・proven track record in building strong external reputation and positioning that delivers positive business impact
・identifying influential and important local speaking platforms where MetLife Japan GBM and Products leadership should be visible; developing and delivering a coordinated strategy, execution plan, and content support to place GBM and Products leadership on these platforms
・working closely with GBM to deliver powerful and integrated communications for product launches
・creating, tailoring and placing content on local external platforms including traditional and online media to build the profile of MetLife Japan
・working closely with the colleagues in Employee Engagement to promote country achievements at a regional and global level, as applicable, and to create and deliver internal communications for GBM and Products associates
・delivering target metrics for external profile
・delivering external events
・anticipating and escalating reputation risk issues arising from GBM or Products areas.
■This individual must be able to analyze country and business strategy, develop communication plans and execute them through influence and guidance of both internal and external parties. They must be able to anticipate and create effective solutions for potential trends and issues.
In addition to directly supporting the country leads for Global Brand and Marketing and Products, this Senior Manager engages Communications colleagues in an active and collaborative communication planning and implementation process to drive our public reputation in Japan. This individual must understand and manage the complexities of building and expanding relationships across a wide range of stakeholder groups including MetLife senior business leaders, media and other influencers, as well as potential talent through our employer brand.
The Senior Manager is sensitive to the impact of local media on wider regional and global media environments and is able to provide impactful advice to assure our reputation in Japan, and to interact with individuals outside Communications who provide communication support to leaders.
Reports to: Assistant Vice President, Head of External Communications Japan
Direct Reports: N/A
Other Key Stakeholders: Japan CMO, Japan Head of Products, Communications Japan colleagues.
・Development and execution of strategic external and internal communications plans for business partners that support objectives and shape positive business outcomes across the key stakeholder areas
・Provide executive communications support to the leadership teams of Japan Global Brand and Marketing, and Products
・Provide counsel to senior leaders in these teams on communications strategies and secure buy-in on approaches
・Simplify complex ideas and strategies for external audiences
・Work effectively through shared processes with others at all levels within the organization
・Effectively manage and deliver communication through a variety of external channels including traditional and non-traditional media
- Business Knowledge/Technical Skills:
・At least 10 years of experience in communications/public relations. Agency experience is a plus.
・Experience working with senior executives and providing communication counsel and strategy
・Ability to build strong relationships with media
・Track record of success in developing and executing integrated communications approaches
・Ability to work effectively in situations that involve highly confidential information
・Experienced in traditional communications channels, new media channels and social media, with demonstrated results in using them externally to engage stakeholders
・Thinks Strategically - Sets direction aligned to the company’s strategy, applying external and global perspective to meet local and global needs.
・Creates Partnerships - Authentically builds trusted relationships and collaborates across global, diverse and multi-functional teams to successfully drive business objectives.
・Seizes Opportunity - Seeks new opportunities and ways to create balanced business growth while improving operational capabilities.
・Focuses on Customers - Promotes customer centricity and ensures focus on creating great customer experiences to achieve competitive advantage.
・Drives Results - Sets aggressive goals and is accountable for continuously driving improved performance, leading change and ensuring high standards.