JOB INFORMATION
求人情報

求人番号 71473-011

IT・通信業界

外資系 インターネット

Senior Marketing Manager

  • 年収
    1000万円 〜 1300万円
  • 勤務地
    東京都
  • 英語力
    上級
職務内容
Responsibilities
・ Plan and execute cross channel digital marketing campaigns (e.g. display, content distribution, search, social media) aligned with business goals
・Coordinate the creation, management, and optimization of digital creative, content, and media plans (e.g. online video, banners, landing pages, publishers)
・Measure and report performance of all digital marketing campaigns, and assess against KPI and ROI goals
・Identify trends and insights; optimize spend and performance based on the insights
・Stay up-to-date with digital media, creative, competitive, and technology developments − provide thought leadership and perspective for adoption
・ Plan, execute, and measure tests
・ Evaluate end-to-end customer experience across multiple channels and customer touch points
・ Consult on campaign tagging and onsite tracking
応募条件
Ideal Requirements
・Strong understanding of the latest trends and best practices in online marketing and measurement
・ Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
・ Solid experience with online marketing tools and web-based technologies, including set up and management of programmatic platforms (e.g. DMP, DSP, DCO)
・Experience with A/B and multivariate testing and optimizing landing pages and user funnels
・Working knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g. DART, Atlas)
・Working knowledge of HTML, CSS, and JavaScript development and constraints
・ Excellent analytical, data driven strategy, and project management skills
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