- ・Drive the creation of the Marketing Business Plan, utilizing cross-functional team members, to include market analysis, strategies, tactics and measurement.
・Track business performance against objectives and forecasts, formulating new approaches and strategies as needed.
・Drive “Voice of Customer (VOC)” throughout the Technology Development Process (TDP) / Product Development Process (PDP) to insure market specifications are incorporated in every phase of the project.
・Identify best practices to address key business challenges and opportunities.
・Use classic marketing capabilities: market understanding, market segmentation, product positioning, message development, channel identification, tool and communication creation and execution to further business objectives.
・Collaborate with functional partners to execute with speed and quality.
・Serve as a clinical and functional advisor to external and internal customers.
・Exhibit professional maturity and help to foster an open, challenging, stimulating and positive environment that enables colleagues to be their best.
- ・Experienced as product marketing in CRM/EP area more than five years.
・Business level English
・Having deep knowledge of product and clinical regarding Tachy is preferable.