マーケティング アソシエイトブランドマネージャー （OTC）
- ■Basic Purpose of the Job
A brand manager draws and updates mid-long term brand/business vision, goal, objectives and STRATEGY to contribute for company objective.
It also leads the operational activities of building and managing solid NBO pipeline plan through collaboration with DMRA; and operating brand equity building activities mainly through brand communication plan (media/PR/Digital). Finally, it assumes responsibility to assure all activities on the brand meet the brand strategy and achieve the annual budget (P&L).
１．Related Performance Indicators CORE BRAND/BUSINESS ACTIVITY:
・Establish and update mid-long term brand visions, goal, objectives and strategy.
・Delivery of annual budget.
・Effective management of brand agency.
・Deliver high quality brand communication, media plan and a strong brand marketing plan.
・Ensure development of appropriate action and contingency plans by working with TSM.
・Deliver high quality package design.
・Assure the congruence of all brand activities
・Develop solid NBO pipeline plan with DMRA in timely manner based on consumer needs.
・Lead business areas of NBO projects with high quality planning and decision making, e.g. high accuracy of forecasting, robust supporting communication to gain MGMT approval.
・Ensure continuous review of product performance to identify key growth opportunities and challenges.
４．Contribution to the brand team and whole marketing function:
・Provide strong leadership to the brand team; not only marketing but TSM, DMRA and others; and ensure they are all inspired & motivated.
・Provide clear and challenging role, fair evaluation, coaching and training opportunities to the team members, including the development of assigned ABM.
Organization Process (MAG):
・Lead and facilitate cross functional projects to improve operational efficiency and capability.
- ■Required Education
1．Degree / Education ： Academic education, preferably business administration
2．Major / Focus ： Marketing
■Required Capabilities (Skills, Experience, Competencies)
Global Leadership competencies
Deep understanding of CHC business in Japan
・New product development
・Advertisement for the mass media
・Experience to use English by business